Categories

Articles
Guides and Explainers
Honoco Research

Latest Posts

Behind the Scenes – Career Shifting With Honoco

October 7, 2023
What Makes a Fan?

August 30, 2023
Find Success Through Incremental Gains

July 3, 2023

- Back to home page

A Plain English Guide To Research Jargon

Honoco Plain English Guide To Research Jargon

Guides and Explainers
Jenny Fitzmaurice

March 8, 2023

We've worked with research, data, and insights for years. And we've used lots of jargon.

And we've been guilty of assuming it's widely understood.

Nationally Representative description

Nationally Representative research example

Segmentation plain english description

Segmentation example

Over-indexed plain english description

Over-indexed research example

Jargon buster call to action

business explainer guide insights research sport
Comments (0)

Other relevent post

Dark blue background with white text that says: What Makes a Fan? The differences between NZ, AU, US, and UK fans.

What Makes a Fan?

Coach Ted Lasso sitting behind a desk ready for a press conference.

Find Success Through Incremental Gains

Categories

Articles
Guides and Explainers
Honoco Research

Latest Posts

Behind the Scenes – Career Shifting With Honoco

October 7, 2023
What Makes a Fan?

August 30, 2023
Find Success Through Incremental Gains

July 3, 2023

Copyright 2021 Honoco