Our foundation is employing relevant data and established models to solve business problems, underpinned by our decades of industry experience.
People
Information
Processes
We provide the strategy, insights and measurement that initiate, substantiate and evaluate best-practice partnerships. Our passionate and experienced industry specialists employ proven strategic frameworks together with client-specific studies, our own ready-to-access research programmes and sources of market data, to deliver their practical recommendations.
If you’re asking questions like these, we can help:
Audience
Who are your target audiences from a demographic, psychographic and behavioural perspective?
How will your target audience engage with your partnerships or campaigns?
Measurement
What financial value should you place on a partnership and the rights provided?
How would we measure success?
How would we weight that across brand, community and commercial objectives?
Strategy
How can partnerships achieve your goals?
Who should you partner with?
What partnership components are required?
Typical projects
Insight reports
Partnership strategies
Measurement solutions
Custom-built research studies
Marketing & leverage strategy
Partnership & rights valuations
Market segmentation & audience profiling
Expedited strategy plans
Meet the team
Thoughts from our team
Please let us know if we can help with your audience, measurement or strategy questions.
We’re really passionate about supporting those who want to work in this industry. So, if you want to champion great partnerships through work with corporate brands, creative organisations, sports rights owners, charities and government agencies, then we should connect.
Workplace Experience
VoluntaryWe have worked closely with a number of Auckland-based tertiary institutes in New Zealand over the past decade to support the development of industry talent through third and fourth year workplace experience papers. It is sincerely one of the best parts of our job that we get to connect with such talented students and help them transition some of the skills developed in university and toward successful careers once they graduate.
This is not an internship that will have you running coffee orders and stuck doing data entry. Part of why we have really enjoyed our internship programme is that it is a mutually beneficial partnership – we want to help you develop your skills so they are industry ready but we also want to utilise those skills whilst we have you on board! We work on diverse projects across a host of different industries that will really test your problem-solving and strategic mettle.
Connect with us directly or speak to your academic supervisor about completing your work placement with Honoco.
Get in touch
Postal address
PO Box 302 001
North Harbour
Auckland 0751